The Photo Shoot
Fashion Fades, Style Remains.
05. January 2012
Take a look behind the scenes of the photo shoot for the key visual for the international autumn/winter 2012 fashion event by Mercedes-Benz:
An elegant woman and a breathtaking sports car in a barren steppe landscape. Dark clouds are gathering on the horizon – the threatening signs of an approaching tornado. The suspenseful key visual for the international autumn/winter 2012 fashion event by Mercedes-Benz bears the unmistakable signature of photo and film artist Alex Prager. In line with the theme of the photo shoot, “Icons of Style,” the image unites three true style icons into one complete work of art: Supermodel Lara Stone is captivating with her timeless and equally striking beauty. In a classic black outfit by Francisco Costa, Creative Director of Calvin Klein Collection, she is reminiscent of film divas from decades past. And next to her, the new Mercedes-Benz SL Roadster* stars as an innovative interpretation of the legendary classic.
Photographer Alex Prager arranged the key visual for the international autumn/winter 2012 fashion event by Mercedes-Benz in her typical CinemaScope style. With dark clouds looming on the horizon and a flock of swallows flying overhead, the image conjures up scenes from Alfred Hitchcock’s “The Birds.” With “Icons of Style,” Mercedes-Benz reminds us that true style is not to be confused with fleeting trends – and in doing so, kicks off a promising Mercedes-Benz Fashion Week Berlin Autumn/Winter 2012.
Supermodel at the wheel: Lara Stone in the elegant SL R231
With umbrellas and weatherproof clothing, the team braved the rain
The photographer in action: Alex Prager taking shots of Lara Stone
Shooting
The fashion image motif of the Mercedes-Benz Spring/Summer 2014 season proves, in an entirely impressive way, that dreams really do come true. It’s no wonder, then, that the photographers Max von Gumppenberg and Patrick Bienert are working together with an amazing three muses for the shooting: model Sui He, fashion icon Carine Roitfeld, and the new Mercedes-Benz S-Class. »
14. June 2013
Events
Focus on Fashion.
The suspense is rising: From July 2 to 5, 2013, the Mercedes-Benz Fashion Week Berlin Spring/Summer 2014 will once again be giving fashion aficionados from all over the world their fix of the newest fashion trends. We’re so excited! »
14. June 2013
S-Class
An Icon without Comprise.
“The best or nothing at all” – no Mercedes-Benz model has come as close to this legendary sentence by Gottlieb Daimler than the new S-Class*. Over the past six generations, this design icon has withstood all short-lived trends consistently and with grandeur. »
14. June 2013
Review
More popular than ever.
The 12th Mercedes-Benz Fashion Week Berlin bids its visitors ado, leaving them behind with an unbelievable number of impressions this year, too. Like the previous three days, the fourth and final day ended much too soon! The continuously growing love for the Mercedes-Benz Fashion Week Berlin can be seen in the record-breaking number of visitors. Over 200,000 fashionistas from all over the world flocked to the fashion event at the Spree River. »
05. February 2013
Mercedes-Benz & VOGUE Fashion Night
Catwalk talk.
Fashion Week Berlin. Wednesday evening. Restaurant Borchardt. Fashion lovers know what that means: For Fashion Night, hosted by Mercedes-Benz and VOGUE, the creative minds in the fashion industry, as well as fashionista VIPs, came together once again to talk the talk in an elegant and relaxed atmosphere. »
22. January 2013
A DEGREE FAHRENHEIT Show
A lesson in chemistry for fashionistas.
You don’t know how much heat iron produces as it turns to rust – but you do have a thing for avant-garde fashion? Then the latest collection by the promising young designer Yu Amatsu will fill any knowledge gaps and keep you mesmerized. »
22. January 2013
CLA
The desire to be rebellious.
“Please, oh please, let this car roll of the assembly line!” For Mercedes fans and design lovers around the world, this wish has finally come true. What started as a longing last year during the presentation of the prototype Concept Style Coupé is now reality – with the new CLA*. The avant-garde style rebel has finally been brought to life. »
16. January 2013
The Designer Yu Amatsu
Hotter than the Rest.
It’s no wonder that Yu Amatsu is considered one of the hottest designers of tomorrow. Born and raised in Japan, Yu has not only won the Gen Art International Competition two years in a row, he is also one of the most ingenious talents that the fashion industry has to offer. And this can be seen in the names that he gives his labels. »
07. January 2013
The Event
Focus on Fashion.
The new year is starting out in style. From January 15 to 18, 2013, Berlin’s Brandenburg Gate is once again turning into an international catwalk. The Mercedes-Benz Fashion Week Berlin Autumn/Winter 2013 is taking over the city – transforming it into a fashion metropolis for the 12th time. »
19. December 2012
Forever Young.
Ryan McGinley’s career has been decidedly shaped by his scheme to capture the youth’s easy-go-lucky side. Something which he’s been able to do like a maestro. In his images, this New Yorker transports the feeling of youth like no other, raising him to the status of being the voice for an entire generation. Wild, excessive and free – such is how the protagonists of his photographs interpret life and growing up. »
19. December 2012
The Model
Dancing Her Way into Designers’ Hearts.
Who is this girl with the endlessly long legs, so gracefully floating down the catwalk? We introduce: Karlie Kloss. But presumably you’ve already heard the name – just like everyone else in the international fashion scene, who has crowned this young model its new darling.
The brunette with the girl-like smile was born in Chicago, but spent most of her childhood in Missouri. This is where she began taking ballet lessons at the tender age of ten – a good course for her future career. »
19. December 2012
The Creative Director
The Maverick.
For over 20 years, Jefferson Hack has known how to scrutinize the status quo for everything from photography, film, and TV to fashion, journalism and digital media. With sheer affection, he pushes back the boundaries – or happily jumps over them. »
19. December 2012