Trend: Fashion Film
Watching fabrics flow.
06. February 2012
Plunge into the colorful world of designer Hien Le and director Sandra Birkner:
Be captivated by the mysterious elegance of the label Ubi Sunt:
Where fashion photography is stretched to its limits, the new genre of fashion film expands the possibilities: fashion creations can fully unfold in moving images; material, cuts and colors show all their facets. It’s this characteristic that has turned fashion films into an art form of their own – and Mercedes-Benz absolutely wants to support it within its fashion engagement. Just in time for Mercedes-Benz Fashion Week Berlin, the young couturier Hien Le and director Sandra Birkner came together to shoot a high-contrast film in Berlin: Hien Le’s puristic yet brightly colored designs stand out against the grey city scenery while special effects render a unique touch to the film.
A fascinating play with contrasts – that’s what the fashion film for Mercedes-Benz Fashion Week Stockholm is about as well. Newcomer director Marco Cavazzana staged the minimalist creations of the Swedish label Ubi Sunt in mysterious images: a man under a white beekeeper’s veil walks through a mansion flooded with light – but soon we find the same man turned into an elegant pianist in a festive rococo hall. “Although the two figures go about their business in rooms that could not be more different, their mood is the same,“ says Creative Director Marco Cavazzana, “the passion for things that really matter to someone.“ As for us, we definitely have a passion for this genre – and we’re excited to see what films the world’s directors and designers will impress us with in the future.
White balance in an artful way: the fashion film of Sandra Birkner is a paradise for purists
Hien Le‘s blue period: a model in a subway station in Berlin
Dream or reality? The beekeeper in Marco Cavazzana‘s fashion film seems like a ghost
The rococo hall accentuates Ubi Sunt‘s minimalist fashion in a festive way
Shooting
The fashion image motif of the Mercedes-Benz Spring/Summer 2014 season proves, in an entirely impressive way, that dreams really do come true. It’s no wonder, then, that the photographers Max von Gumppenberg and Patrick Bienert are working together with an amazing three muses for the shooting: model Sui He, fashion icon Carine Roitfeld, and the new Mercedes-Benz S-Class. »
14. June 2013
Events
Focus on Fashion.
The suspense is rising: From July 2 to 5, 2013, the Mercedes-Benz Fashion Week Berlin Spring/Summer 2014 will once again be giving fashion aficionados from all over the world their fix of the newest fashion trends. We’re so excited! »
14. June 2013
S-Class
An Icon without Comprise.
“The best or nothing at all” – no Mercedes-Benz model has come as close to this legendary sentence by Gottlieb Daimler than the new S-Class*. Over the past six generations, this design icon has withstood all short-lived trends consistently and with grandeur. »
14. June 2013
Review
More popular than ever.
The 12th Mercedes-Benz Fashion Week Berlin bids its visitors ado, leaving them behind with an unbelievable number of impressions this year, too. Like the previous three days, the fourth and final day ended much too soon! The continuously growing love for the Mercedes-Benz Fashion Week Berlin can be seen in the record-breaking number of visitors. Over 200,000 fashionistas from all over the world flocked to the fashion event at the Spree River. »
05. February 2013
Mercedes-Benz & VOGUE Fashion Night
Catwalk talk.
Fashion Week Berlin. Wednesday evening. Restaurant Borchardt. Fashion lovers know what that means: For Fashion Night, hosted by Mercedes-Benz and VOGUE, the creative minds in the fashion industry, as well as fashionista VIPs, came together once again to talk the talk in an elegant and relaxed atmosphere. »
22. January 2013
A DEGREE FAHRENHEIT Show
A lesson in chemistry for fashionistas.
You don’t know how much heat iron produces as it turns to rust – but you do have a thing for avant-garde fashion? Then the latest collection by the promising young designer Yu Amatsu will fill any knowledge gaps and keep you mesmerized. »
22. January 2013
CLA
The desire to be rebellious.
“Please, oh please, let this car roll of the assembly line!” For Mercedes fans and design lovers around the world, this wish has finally come true. What started as a longing last year during the presentation of the prototype Concept Style Coupé is now reality – with the new CLA*. The avant-garde style rebel has finally been brought to life. »
16. January 2013
The Designer Yu Amatsu
Hotter than the Rest.
It’s no wonder that Yu Amatsu is considered one of the hottest designers of tomorrow. Born and raised in Japan, Yu has not only won the Gen Art International Competition two years in a row, he is also one of the most ingenious talents that the fashion industry has to offer. And this can be seen in the names that he gives his labels. »
07. January 2013
The Event
Focus on Fashion.
The new year is starting out in style. From January 15 to 18, 2013, Berlin’s Brandenburg Gate is once again turning into an international catwalk. The Mercedes-Benz Fashion Week Berlin Autumn/Winter 2013 is taking over the city – transforming it into a fashion metropolis for the 12th time. »
19. December 2012
Forever Young.
Ryan McGinley’s career has been decidedly shaped by his scheme to capture the youth’s easy-go-lucky side. Something which he’s been able to do like a maestro. In his images, this New Yorker transports the feeling of youth like no other, raising him to the status of being the voice for an entire generation. Wild, excessive and free – such is how the protagonists of his photographs interpret life and growing up. »
19. December 2012
The Model
Dancing Her Way into Designers’ Hearts.
Who is this girl with the endlessly long legs, so gracefully floating down the catwalk? We introduce: Karlie Kloss. But presumably you’ve already heard the name – just like everyone else in the international fashion scene, who has crowned this young model its new darling.
The brunette with the girl-like smile was born in Chicago, but spent most of her childhood in Missouri. This is where she began taking ballet lessons at the tender age of ten – a good course for her future career. »
19. December 2012
The Creative Director
The Maverick.
For over 20 years, Jefferson Hack has known how to scrutinize the status quo for everything from photography, film, and TV to fashion, journalism and digital media. With sheer affection, he pushes back the boundaries – or happily jumps over them. »
19. December 2012