02. July 2012
In our video interview, Joan Smalls talks about what it’s like to model next to a car:

A self-made woman: Before Joan Smalls worked her way up to become a hotly sought model around the world, she had successfully completed a psychology degree – then packed her bags and flew off to New York to grab her chance at becoming a model.
Born in Puerto Rico, this exotic beauty with a gazelle-like figure spent her evenings at home lounging on the sofa with her two dogs. Then one day she discovered the fascination of model casting shows – her first exposure to the business was planted. Motivated by the thought that a model’s salary could enable her family to live a more comfortable life, Joan finally listened to the advice her friends had been giving her: “You should be a model.”
What’s usually only possible in the movies became reality for Joan Smalls. Following her stay in New York in 2007, Joan’s first job was as a model for Elite Models. Her switch to IMG, the world’s leading model agency, in 2010 led to her big break: She was booked by Riccardo Tisci for the Givenchy Couture Show. And became a star overnight. Since then, the 5′ 8″ super-model has already strutted over 200 catwalks of the world, has donned the covers and fashion spreads of countless magazines, and is also the face for Estée Lauder cosmetics.
Joan herself describes her whirlwind career as a “born-again” phenomenon. But despite her miraculous success, the South American has never lost sight of the important things in life. She enjoys pasta, meat and beans to the fullest and doesn’t bother with dieting. When her first paycheck as a model came through, the very first thing she did was buy her father a pick-up. ¡Qué simpática!

An exotic beauty: super-model Joan Smalls at the key visual shooting for the international Mercedes-Benz fashion engagement Spring/Summer 2013
The fashion image motif of the Mercedes-Benz Spring/Summer 2014 season proves, in an entirely impressive way, that dreams really do come true. It’s no wonder, then, that the photographers Max von Gumppenberg and Patrick Bienert are working together with an amazing three muses for the shooting: model Sui He, fashion icon Carine Roitfeld, and the new Mercedes-Benz S-Class. »
14. June 2013
The suspense is rising: From July 2 to 5, 2013, the Mercedes-Benz Fashion Week Berlin Spring/Summer 2014 will once again be giving fashion aficionados from all over the world their fix of the newest fashion trends. We’re so excited! »
14. June 2013
“The best or nothing at all” – no Mercedes-Benz model has come as close to this legendary sentence by Gottlieb Daimler than the new S-Class*. Over the past six generations, this design icon has withstood all short-lived trends consistently and with grandeur. »
14. June 2013
The 12th Mercedes-Benz Fashion Week Berlin bids its visitors ado, leaving them behind with an unbelievable number of impressions this year, too. Like the previous three days, the fourth and final day ended much too soon! The continuously growing love for the Mercedes-Benz Fashion Week Berlin can be seen in the record-breaking number of visitors. Over 200,000 fashionistas from all over the world flocked to the fashion event at the Spree River. »
05. February 2013
Fashion Week Berlin. Wednesday evening. Restaurant Borchardt. Fashion lovers know what that means: For Fashion Night, hosted by Mercedes-Benz and VOGUE, the creative minds in the fashion industry, as well as fashionista VIPs, came together once again to talk the talk in an elegant and relaxed atmosphere. »
22. January 2013
You don’t know how much heat iron produces as it turns to rust – but you do have a thing for avant-garde fashion? Then the latest collection by the promising young designer Yu Amatsu will fill any knowledge gaps and keep you mesmerized. »
22. January 2013
“Please, oh please, let this car roll of the assembly line!” For Mercedes fans and design lovers around the world, this wish has finally come true. What started as a longing last year during the presentation of the prototype Concept Style Coupé is now reality – with the new CLA*. The avant-garde style rebel has finally been brought to life. »
16. January 2013
It’s no wonder that Yu Amatsu is considered one of the hottest designers of tomorrow. Born and raised in Japan, Yu has not only won the Gen Art International Competition two years in a row, he is also one of the most ingenious talents that the fashion industry has to offer. And this can be seen in the names that he gives his labels. »
07. January 2013
The new year is starting out in style. From January 15 to 18, 2013, Berlin’s Brandenburg Gate is once again turning into an international catwalk. The Mercedes-Benz Fashion Week Berlin Autumn/Winter 2013 is taking over the city – transforming it into a fashion metropolis for the 12th time. »
19. December 2012
Ryan McGinley’s career has been decidedly shaped by his scheme to capture the youth’s easy-go-lucky side. Something which he’s been able to do like a maestro. In his images, this New Yorker transports the feeling of youth like no other, raising him to the status of being the voice for an entire generation. Wild, excessive and free – such is how the protagonists of his photographs interpret life and growing up. »
19. December 2012
Who is this girl with the endlessly long legs, so gracefully floating down the catwalk? We introduce: Karlie Kloss. But presumably you’ve already heard the name – just like everyone else in the international fashion scene, who has crowned this young model its new darling.
The brunette with the girl-like smile was born in Chicago, but spent most of her childhood in Missouri. This is where she began taking ballet lessons at the tender age of ten – a good course for her future career. »
19. December 2012
For over 20 years, Jefferson Hack has known how to scrutinize the status quo for everything from photography, film, and TV to fashion, journalism and digital media. With sheer affection, he pushes back the boundaries – or happily jumps over them. »
19. December 2012