News & Stories
The Concept Style Coupé
Rebel in the Urban Jungle.
The headlights are fixated on their on-looker, ready to attack. Muscular proportions and powerful lines give the impression of a feline predator, lurking in the wake and eager to tear at its prey in any moment. »
December 19, 2012
The Event
Focus on Fashion.
Coming soon: Everything you need to know about the Mercedes-Benz Fashion Week Berlin Autumn/Winter 2013. »
December 19, 2012
The Photo Shooting
Unruly Beauty.
As the old adage goes, we are often attracted to what we cannot have. The fashion motif for the Mercedes-Benz 2013 Autumn/Winter season proves this in a truly breathtaking way. »
December 19, 2012
Looking back
Wearable around the globe.
Stylish as ever, Berlin’s 11th Mercedes-Benz Fashion Week ended with a group show of up-and-coming Italian designers. It was a fitting conclusion – the popular fashion event is becoming more and more international from season to season: the 50-plus designers who present their collections in Berlin hail from a number of countries including Belgium, China, Germany, Italy, Canada, Luxembourg, Austria, Romania, Sweden and Turkey. »
July 19, 2012
Steven Tai Fashion Show
Nerds do it better.
Books are cool: design talent Steven Tai delighted his audience at the Spring/Summer 2013 Mercedes-Benz Fashion Week in Berlin with his extravagant collection celebrating nerdiness. “Book freaks and their silhouettes” is how the up-and-coming Canadian designer describes this collection. »
July 19, 2012
Media brunch
In the end, she takes Berlin.
The visual motif and the fashion film are a wrap, the Spring/Summer 2013 Mercedes-Benz Fashion Week in Berlin is in full swing – this is the time of the year when hordes of journalists descend on Berlin to soak up everything fashion-related. For many of them, the annual Mercedes-Benz media brunch is a must. This season, Lüder Fromm, Director of Global Marketing Communication for Mercedes-Benz Cars, has an exciting story to tell of alien galaxies and grand larceny. »
July 18, 2012
Celebrity photographer
The Peruvian gentleman.
As the world’s best-paid fashion photographer, Mario Testino regularly eyes wonderfully beautiful people through his lens – however, his younger years paint a completely different career picture. Born in Lima to a family of Irish, Spanish and Italian descent, Mario went searching for happiness upon completing his academic career: Studies in business at the Universidad Del Pacifico was followed by studies in law and international relations. »
July 2, 2012
