News & Stories
Event
Focus on Fashion.
Mercedes-Benz Fashion Week Berlin Spring/Summer 2013 is coming up: chaperoned by “Goldelse” – the lady on top of Berlin’s victory column – promising young design talents will be presenting their fashion for tomorrow. Among them is Steven Tai: Mercedes-Benz and ELLE invite the Canadian prodigy to show his extraordinary fashion with dancing fountain-pen nibs in Berlin. Furthermore, the following designers’ shows await you at Mercedes-Benz Fashion Week Berlin Spring/Summer 2013: »
May 22, 2012
Promotion of young fashion talents
Calligraphy with Steven Tai.
In Hyères, up-and-coming designer Steven Tai spectacularly proved that he has a weakness for elegant writing utensils: in the context of the 27th international fashion and photography festival, he presented a dress on which hundreds of motorized fountain-pen nibs were dancing. »
May 15, 2012
Trend: Fashion Film
Watching fabrics flow.
Where fashion photography is stretched to its limits, the new genre of fashion film expands the possibilities: fashion creations can fully unfold in moving images; material, cuts and colors show all their facets. It’s this characteristic that has turned fashion films into an art form of their own – and Mercedes-Benz absolutely wants to support it within its fashion engagement. »
February 6, 2012
A Look Back
Lasting Impressions.
For four days, guests, designers and journalists, as well as national and international celebrities, got excited about the plethora of creations by over 50 designers at the 10th Mercedes-Benz Fashion Week Berlin. This fashion event amazed, inspired and »
February 2, 2012
Cocktails with Alex Prager and Lara Stone
A Toast to Creativity!
What can be more amazing than chatting with top-model Lara Stone and photo and movie artist Alex Prager about style icons at a cocktail reception? »
February 2, 2012
Designer Wang Yutao
Very British, Mr. Yutao!
For the very first time, Mercedes-Benz, in cooperation with ELLE, is presenting a collection of a Chinese fashion designer in Berlin: The up-and-coming Wang Yutao and his label Beautyberry. Fashion that impresses the scene with its uncontrived attitude. »
February 2, 2012
Mercedes-Benz & VOGUE Fashion Night
A Bonding Passion.
Beaming smiles after a brilliant kick-off: As every year, Mercedes-Benz and VOGUE put on the Fashion Night in Borchardt restaurant – to celebrate the triumphant start to the Mercedes-Benz Fashion Week Berlin A/W 2012 in style, together with fashion-scene goers and V.I.P.s. Needless to say, the fashion fans came in droves: Top-model Karolína Kurková and acclaimed actor Matthias Schweighöfer met up with the industry’s stars, including Guido Maria Kretschmer and Michael Michalsky. »
February 2, 2012
Fashion Movie by Alex Prager
The Wizardess of Oz.
Photo and movie artist Alex Prager is not only the mastermind behind the latest motif with Lara Stone and the SL*. By creating a surreal fashion movie she went on to set the narrative framework for her tens and dramatic stills. What happens to the elegant beauty as she sports a suitcase in the middle of the Los Angeles desert, standing next to the new SL Roadster? »
February 1, 2012
Live from Berlin
The Unrath & Strano show.
A highlight for everyone who can’t visit Mercedes-Benz Fashion Week Berlin Autumn/Winter 2012: on January 20, 2012 at 10:15 p.m. we’ll show the Unrath & Strano fashion show as an exclusive livestream on Focus on Fashion. Look forward to the new collection “Downtown” that will be presented in the U3 subway tunnel underneath Potsdamer Platz. »
January 9, 2012
Event
Berlin – forever beautiful.
After the show is before the show. From January 18-21, 2012 the 10th Mercedes-Benz Fashion Week Berlin took place but the preparations for the next event are already under way. »
January 5, 2012
SL Roadster
The Rebirth of a Legend.
The SL* has continuously reinterpreted cultivated sportiness since first hitting the road in 1954 – while at the same time always maintaining its timeless style. With its wide rear end and elongated hood, the latest model of the exclusive roadster once again remains true to the proportions of its predecessors. And its distinctive radiator grill is an unmistakable reference to the SL-Class’s long-term sports car history. »
January 5, 2012
Mercedes-Benz Perfume
The Smell of Freedom.
January 5, 2012