News & Stories
A look back
After the Fashion Week is before the Fashion Week.
The ninth Mercedes-Benz Fashion Week Berlin may be over, but the unforgettable impressions remain. Countless renowned designers and promising up-and-coming talents put their creations on show, which were celebrated by fashionistas from around the world. The German fashion event is becoming an increasingly important occasion on an international level from season to season. »
July 14, 2011
Iris van Herpen’s show
Out-of-this-world fashion.
The spectacular highlight on the second-to-last day of the Spring/Summer 2012 Mercedes-Benz Fashion Week Berlin was, without a doubt, the show put on by Dutch designer Iris van Herpen presented by Mercedes-Benz and ELLE. »
July 13, 2011
Bruno Spengler and Boris Becker
Pole position for fashion.
Bruno Spengler and Boris Becker prove that athleticism and a sense of fashion go hand in hand: the two athletes gathered inspiration from the latest fashion trends at the Spring/Summer 2012 Mercedes-Benz Fashion Week Berlin on Friday. »
July 11, 2011
Mercedes-Benz nail polish
Athletic elegance – down to the fingertips.
The ten final details for any outfit: the new Mercedes-Benz nail polish combines modest elegance with exhilarating athleticism. And it’s no wonder why: the sensual zirconium red color was originally specially designed as vehicle paint for the Mercedes-Benz SLK. »
July 10, 2011
Fashion show video
Unrath & Strano Spring/Summer 2012.
As an exclusive highlight we streamed the Unrath & Strano fashion show live from Berlin here on Focus on Fashion. »
July 8, 2011
A discussion with Jessica, Terry, and Giles
From the snack bar to the red carpet.
July 7, 2011
Mercedes-Benz & Vogue Fashion Night
First fashion, then celebrations.
For the fifth time, the Mercedes-Benz & Vogue Fashion Night took the fashion scene to a new level: as the culmination to the opening day of the Spring/Summer 2012 Mercedes-Benz Fashion Week Berlin, designers, opinion leaders, and fashionista celebrities met at Borchardt Restaurant to celebrate together and to talk about the highlights of the day. »
July 7, 2011
Opening day
Berlin in fashion fever.
The ninth Mercedes-Benz Fashion Week Berlin kicked off Wednesday with the fascinating show by Michael Sontag. Even after returning to its old location on Straße des 17. Juni, the event again lured countless fashionistas to the catwalk, including several VIPs. »
July 6, 2011
Designer Giles Deacon
From sea to seams.
Actually Giles Deacon wanted to become a marine biologist – but fortunately for all women fate had something else in store for he smart Brit. Due to bad grades in chemistry he finally decided to turn his artistic talent into a profession. »
June 9, 2011
The star: Jessica Stam
Canada from its most beautiful side.
From rubber boots to high heels: Jessica Stam spent her childhood as only girl among six brothers on a Canadian farm, far away from the glamorous fashion world. »
June 9, 2011
The star photographer
Punk and provocation.
Terry Richardson, international fashion photography’s enfant terrible, is famous for his raw, often erotic style. Maybe his unusual childhood laid the foundation for it: his mother, a stylist, often took him along to her work so that he got to know Paris’ and London’s glamorous fashion world at an early age. »
June 8, 2011